There are lots of reasons for becoming a valued sponsor of HEAT Show 2020. Here are seven of them:
- Brand Visibility
Sponsorships put your brand visuals in front of what could be one of the largest tradeshow audiences in the history of the heating fuel industry. Because the 2020 Virtual HEAT Show has no geographic limitations, your reach will be virtually unlimited. The recognition you’ll receive is a qualitative leap up from having a booth on a conventional tradeshow floor.
- Customer Perception
As a visible sponsor at our trade show, customers will see you front and center supporting their industry, and as a result will form positive opinions of you when you’re connected to our high-profile event. Customers will assume your business is reliable and reputable if you can sponsor other organizations.
- Meet Sales Goals
Forming a connection is half the battle of building brand loyalty. As a feature sponsor, you will have the opportunity to directly engage prospects, promote your products like never before, and build a solid email list. Network with customers via virtual vendor booths complete with interactive product displays and live chats.
- Industry Goodwill
Strengthening your business image is one of the most valuable benefits of event sponsorship. Customers love brands that care about spreading positive messages and helping their community. Linking your business to industry associations whose members are your customers can draw lasting support and attention.
- Exploit social media through sponsorships
Event sponsorships provide fresh material to expand your social media content strategy. Popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags. Even better, event promotion doesn’t end with sponsors. The Event Marketing Institute reported that 98 percent of consumers create social content themselves during events, that you want to be a part of. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content has a greater impact on customers, so make it easy for people to tag your business on social media.
- Business Relationships
Are you in the market for new partnerships or supplier relationships? Events are great places to find non-competing businesses you can collaborate with in the future. Small business owners are busy folks, so most are happy to share leads and cut their legwork in half. Find out what businesses are participating, and prepare pitches to introduce yourself to key players.
- Return on Investment
Whether you plan to sell or not, events are about starting quality relationships. The benefits of event sponsorship are endless if you put in the effort to forge connections.
For questions, please contact NEFI Events Coordinator Jessica Levaggi at 617-804-2222 or firstname.lastname@example.org.